The Problem
A premium dental clinic specializing in implants and cosmetic procedures was struggling to generate consistent inquiries despite having strong in-clinic service delivery. Their marketing had been mostly word-of-mouth, and they were not reaching cold audiences at scale. The challenge was to position their high-value treatments in front of the right prospects who were early in their decision-making journey.
How We Fixed It
Our team designed a top-of-funnel strategy focused on brand awareness, education, and soft conversion. We launched two Facebook campaigns targeting users showing interest in dental care but not yet ready to book. Each ad offered value-driven content – such as smile makeover guides and patient testimonials – to build trust before pitching services. Advanced audience targeting and continuous ad testing helped us refine engagement throughout the campaign.
The Results
Over the course of one month, the campaigns successfully funneled in leads with clear buying intent, despite operating at the top of the sales journey:
- Total Ad Spend: $5,824.75
- Total Leads: 82
- Average Cost Per Lead: $71.03
While the CPL was higher due to targeting colder audiences, the quality of leads was significantly improved, leading to better conversion potential and higher-value treatment bookings.
