The Problem
A growing dental clinic had been relying on referrals and occasional walk-ins but lacked a predictable system to attract new patients. Despite offering competitive services, they were not reaching their full potential in terms of patient volume. Their main concern was creating a sustainable lead flow without overextending their budget.
How We Fixed It
We developed a long-term Facebook ad strategy divided into two distinct campaigns—one aimed at promoting general dental checkups and another focused on high-ticket services like implants and cosmetic procedures. Each campaign was tailored with unique copy, creatives, and audience targeting, ensuring we reached the right people at the right time. We regularly tested and refined our ads, optimizing for better performance over the 2-month span. Our team also implemented a clear lead capture and follow-up process to maximize conversion.
The Results
Over the course of just over two months, the clinic saw remarkable improvements in lead volume and consistency:
● Total Ad Spend: $7,857.89
● Total Leads Generated: 367
● Average Cost Per Lead: $21.41 This level of performance gave the clinic a steady stream of qualified leads and empowered them to scale their operations with confidence.
